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As an association of national member organisations, Better Finance is supported by a small professional Brussels-based team and our friends on Facebook and LinkedIn.  New members and supporters are always welcome to get involved.

Our team consists of finance professionals, lobbyists and communication specialists who carry out the core activities of Better Finance.

President, Jean Berthon

Jean Berthon is Better Finance President and since January 2009 President of FAIDER (Fédération des Associations Indépendantes des Epargnants pour la Retraite), a French federation which gathers 14 associations in France, and represents more than 1 million investors and life policy holders. He is a financial expert for the European commission serving as Alternate of the Financial Services User Group. He is also expert in several committees and working groups of the European Securities and Markets Authority (ESMA), the French Financial Markets regulator (AMF) and the French Banking, Insurance and Pensions regulator (ACP). He is currently serving as Officer in the Groupe Consultatif Actuariel Européen, the European organization of actuaries.
He started his career as an actuary at Caisse des dépôts et Consignations in France, and worked in several French Banks, most recently as Chairman and Managing Director of Demachy-Worms & Cie Gestion an important French leader in quantitative and Institutional portfolio management. Mr Berthon founded and is a Vice Chairman of the Board of Directors of la Fondation du Risque, a French non-profit Foundation which aims to finance and develop academic and business oriented research in risks. La Fondation du Risque currently manages six chairs endowed by major French banks and insurance companies.

Vice-PresidentJella Benner–Heinacher

Jella Benner-Heinacher is the chief managing director (deputy) of Deutsche Schutzvereinigung für Wertpapierbesitz (DSW), the leading shareholder association in Germany. Ms Benner-Heinacher, a German attorney, having studied in France, Switzerland and the U.S., is primarily responsible for international activities as Vice-President of Better Finance in Brussels. Ms Benner-Heinacher is also chairwoman of the European Corporate Governance Services (ECGS) in London, and a member of the Stock Exchange Board in Düsseldorf.  Furthermore she is responsible for Corporate Governance issues as well as for DSW’s participation in the legislation procedure at both national and international level. Additionally, she is a member of the supervisory board of TUI AG.

Vice-President, Axel Kleinlein

Axel Kleinlein is member of the board and spokesman of the German Association of the Insured (BdV) since 2011 (with a short interruption in 2013). He was born in 1969 near Würzburg.

After finishing his studies in mathematics at the University of Cologne and at the Free University of Berlin, he worked as an actuary for Allianz Lebensversicherung in Stuttgart (in 1998-1999). From 2000 on he was responsible for the section of life insurances of Stiftung Warentest in Berlin, the most important public foundation for product ratings in Germany. Three years later he went to Assekurata Assekuranz Rating-Agentur in Cologne, where he published several studies on the life insurance industry and was also in charge of public relations. In 2004 Mr. Kleinlein founded Math Concepts in Berlin, his own research company specialized in insurance mathematics and journalism. In 2007 he additionally worked as a specialist on retirement provision and capital investments for VZBV (Federal Association of Consumer information Centers - the state's "consumer voice") in Berlin.

As Spokesman of BdV he is entirely responsible for the presence of BdV in the mass-media and for the representation of BdV in those public institutions and organizations linked to insurance issues in which consumer interests ought to be represented at the federal level (like VZBV and the insurance ombudsman).

Furthermore, as Spokesman of BdV, he is invited to expert hearings by committees of the German Federal Parliament (Bundestag). He is responsible for all BdV comments on draft legal acts or regulations at the national level (by Federal Ministries of Justice, of Finance or others) and on the European level (mainly for EIOPA and the other ESAs).

Vice-president, Lars Milberg

Lars Milberg is a Board Member of Aktiespararna (CEO, Joacim Olsson), the leading shareholder association in Sweden.

Vice-president, Iñigo Barrera

Iñigo Barrera - born 41 years ago in Madrid and married with 3 kids - currently participates and works for ADICAE, the Association of Consumers and Users of Banks, Savings Banks and Insurance (Spain), in public and international affairs, and is member of the secretary general's team. With nearly 180,000 members ADICAE is the leading consumer organization in Spain in the field of financial services. He is also involved in various advisory bodies at national and European level.

Iñigo, through ADICAE, is member of the National Payments Committee of the Bank of Spain, and member of the Payment System Markets Experts Group (PSMEG) of the European Commission, as expert in Fintech and payments. As a former member of the Observatory for Migration to SEPA (Bank of Spain), and of the National Observatory for Electronic Payments System (Ministry of Economy), he has also been required on different occasions to participate in more regular projects and events by these institutions or organizations.

Since the beginning of 2015 he has been a member of the Board of Better Finance, where he has now been appointed as Vice-President. Indeed, as an expert for ADICAE, Iñigo is a frequent representative of shareholders in AGMs, and participant to texts, proposals (National and European), claims, or different activities. After an initial foray in the tax & legal field at a prestigious legal firm in Madrid, he became member of ADICAE in 2012, as deputy to the Secretary General Fernando Herrero, where he acquired different responsibilities in the communications and associative fields.

He also represents ADICAE and consumers and users in general at various high level forums and conferences. Furthermore, he participated to multiple studies and publications of ADICAE. Following law school in Madrid, he is currently heading for a Master in Fintech and Digital Banking & Finances.

Managing Director, Guillaume Prache

Guillaume Prache is the Managing Director of BETTER FINANCE, the European Federation of Investors and Financial Services Users. He is also one of the experts representing financial services users before the European Commission (as member and vice chair of the Financial Services User Group – FSUG), before the European Securities & Markets Authority (as member and former chair of the ESMA Securities & Markets Stakeholder Group), before the European Insurance and Occupational Pensions Authority (as member of the EIOPA Occupational Pensions Stakeholder Group) and before the French financial regulator AMF.

He started as a magistrate at the French Court of Auditors, and has an extended and international experience in financial matters, most recently as Chief Financial Officer of US-based Rhône-Poulenc Rorer, Inc., a “Fortune 500” publicly-listed pharmaceutical company (today Sanofi) from 1997 to 2000, and then as Managing Director of the European subsidiary of the Vanguard Group, Inc., a global leader in asset management, from 2000 to 2006.

He has taught asset management for the CIWM (Certified International Wealth Manager) program, and wrote two books ( and various articles on economics and finance.

Executive Director, Aleksandra Maczynska 

Aleksandra Maczynska is coming from Warsaw, Poland, where she was the Deputy Director of the International Relations and Communication Department of the Polish consumer and competition watchdog. 

She studied at the Faculty of Management at the Poznan University of Economics and at the Warsaw School of Economics. She has also a vast experience in management of international projects, e.g. EU funded capacity building projects. As a Fellow of the Robert Bosch Foundation Programme for the Young Executives from the Public Sector, she worked at the Division for World Bank International Monetary Fund, Debt Issues and International Finance Structure at the German Federal Ministry for Economic Cooperation and Development. She was an expert at various EU Council’s Working Parties such as the WP on Financial Services and WP on Competitiveness and Growth, as well as European Commission’s Working Groups and Advisory Committees. One of her task was also external representation and managing professional networks such as Consumer Policy Network (CPN), International Consumer Protection and Enforcement Network (ICPEN), European Competition Network (ECN) and OECD Competition Committee.

Policy Officer, Alex Rodríguez Toscano

Álex Rodríguez Toscano is the Policy Officer at Better Finance. He earned a bachelor's degree in economics at Carlos III university of Madrid (Spain), doing his last year at Kingston university of London (United Kingdom). Just after finishing he was offered an internship with the Investment and Entrepreneurial Unit of the Productive and Entrepreneurial Division at the Economic Commission for Latin America and the Caribbean (ECLAC – United Nations Organization - Chile), where he published several papers about foreign direct investment.

Afterwards he enrolled in a MSc on Development and International Relations at Aalborg University (Denmark). As part of this master’s degree he did a professional internship at Autonomous university of Madrid (Spain), where he published another paper on Spanish investments in Latin America. His final thesis was about the internationalization of firms through M&A.

He has worked as an economic consultant for Cordillera Ltda, Fresno Consultancy and in the Savings and Investment department at ADICAE, the Spanish Consumer and Banking User’s Association. Alex speaks Spanish, English and French, and has notions of Portuguese.

Chief Communications Officer, Arnaud Houdmont

Arnaud Houdmont joined the team at Better Finance following a varied and multi-facetted career in the world of communication, press relations and research at the heart of Europe. During this time he worked closely with policy makers from the European Commission, the European Parliament and private sector stakeholders on topics such as youth employment, entrepreneurship, health policy, sustainability and innovation. Prior to this he earned a master’s degree in Global Communication from Goldsmith’s College (University of London) and a bachelor’s degree in International relations from Sussex University.

His studies and career have given him a critical and analytical insight in a range of issues, as well as a profound knowledge of the political economy, media and the European institutions. On a personal level Arnaud is fascinated by all aspects relating to sustainable development and political economy.  

At Better Finance, Arnaud is responsible for all communications activities and the continued development of an inclusive communication strategy aimed at reaching all interested parties and stakeholders. He speaks fluent Dutch, English and French and has a very good working level of Spanish.

Administration and Communications Officer, Sibille Allgayer

Before joining the Better Finance team, Sibille Allgayer worked on EC-funded projects for an international development consultancy as well as various NGOs. She has worked on topic including public financial management, good governance, socio-economic development and migration, thereby gaining a good understanding of EC regulations and financial procedures, as well as wider project management experience. Sibille has a master’s degree in International Relations from Sussex University, UK, and a bachelor’s degree in Development Studies and Economics from the School of Oriental and African Studies (University of London).

At Better Finance, Sibille is in charge of the office management and responsible for the administrative and financial aspects of the organisation. She is fluent in French, English and German.

Research Assistant, Marie Vial

Marie graduated from Pantheon-Sorbonne University and from the College of Europe in Bruges (Promotion Chopin). She studied European law and specialized in Economic and Monetary Union, Financial market regulation and Competition law. She joined the team for a 6-month internship.

She completed a 6-month internship at the European Commission within the DG Internal Market and services where she worked on the European Retail Action Plan. She worked as a trainee paralegal at Hill Hofstetter, a British Law firm based in Birmingham and London within their International litigation team. 

At Better Finance, Marie assists the team in their projects and administrative tasks.


The latest edition of our report on Pension Savings is now available for download!





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